I have a guest post on Failed Architecture about the uproariously tin-eared marketing campaign for San Francisco’s NEMA apartment complex.

Here it is. Editors Mark Minkjan and René Boer did a lovely job. Especially René’s choice of the opening image. Very Sirens of Titan.

In case you’re wondering, the people crossing the street outside in Santa and Christmas-tree costumes were part of last week’s Santacon pub crawl.